Driven by innovation and the pursuit of sustainability, Apprime’s Modular Relite Chassis™ (MRC) is the industry’s first and only tool-less replaceable light engine.

When tasked with creating a product launch video for the new Modular Relite Chassis™ (MRC) technology, our primary goal was to highlight our client’s innovative approach to product life-cycle planning. The MRC allows their products to be serviced and/or upgraded without using tools or the need to dispose of the entire light, making it a more cost-effective and sustainable solution without sacrificing performance.

Our collaboration with the Apprime team began with an in-depth exploration of the key features they wanted to highlight. By aligning the video content with their print marketing materials, we developed supporting callouts and motion graphics to showcase specific features within the TRS and TFS fixtures. The use of 3D animation enabled us to create unique animations that would have been difficult to recreate with a physical product. We are proud to have partnered with Apprime on this project, delivering a video that exceeds expectations and showcases the future of sustainable lighting solutions.