Brandon Industries has long been committed to evolving its digital presence. As part of an ongoing SEO and AEO partnership, we saw an opportunity to provide customers with a better experience exploring its wide range of products. The idea is to create application-focused pages that serve as entry points for customers still determining which solutions best fit their needs.

The Missing Piece

While the website was strong overall, there was no clear starting point for customers who weren’t sure which product category to explore. At the same time, Brandon Industries recognized the importance of creating content that closely aligns with search queries related to its core applications. This presented an opportunity to add value for customers while capturing new search visibility.

Turning Insight into Action

To address this, we worked with Brandon Industries’ sales team to pinpoint the applications most critical to their business. From there, our approach included:

• Keyword & Data Research: uncovering the terms and questions customers use when searching for these applications.
• Content Development: creating in-depth, SEO-informed copy that explains application benefits while guiding customers through their options.
• Thoughtful Page Design: ensuring every page felt fresh, clear, and informative, while staying consistent with Brandon Industries’ established brand identity

By blending strategy, research, and design, we delivered pages that were useful to customers and optimized for search engines.

Early Wins, Long-Term Goals

Although these pages have only recently launched, their impact is already clear.

• Customers now have another defined starting point when browsing the site.
• Brandon Industries is well-positioned to capture increased search visibility for application-focused queries.
• The framework allows for easy expansion.

Beyond SEO, the project also supports Answer Engine Optimization (AEO), preparing Brandon Industries for the growing importance of AI-driven search results.

Brandon Hall, President of Brandon Industries, shared his thoughts with our team on the value of the project and SEO/AEO:

“These application pages give our customers the additional clarity they need early in their decision-making. They strengthen our website, improve the customer experience, and position Brandon Industries as a trusted resource in the industry and in search results.”

More Than Adding Content

This initiative highlights how a single project can create value across multiple fronts.

• Helping customers make essential choices.
• Strengthening Brandon Industries’ digital authority.
• Building a scalable model for future content growth.
• Ensuring readiness for both today’s SEO and tomorrow’s AI-powered search.

At its core, this project was about more than adding content. The goal was to establish a foundation that bridges customer needs with Brandon Industries’ expertise, while fostering long-term visibility in a rapidly evolving digital landscape.