When Acuity Brands reached out to us to produce two videos for their 2022 Connect Sales Conference, we were excited to collaborate with them on two very unique concepts utilizing live-action footage, 3D animation, and compositing.
Customer Success Stories – Acuity Brands
“... You (YLB) actually knew the lighting industry, you knew the lighting players, and you knew what we did & what we were trying to accomplish, making it easy for me and my team.”
Rob Drago // Vice President, Holophane – AEL Product Market
In 2019, Acuity Brands, like many companies, began migrating their conferences and meetings to digital platforms. However, late last year, Acuity held its first in-person conference in three years, the 2022 Connect Sales Conference. Every year the conference is “kicked off” by an opening video, intended to excite the sales team and introduce the speakers for the event. Traditionally, a “half-time” video is played during the middle point, teasing what’s on the horizon for the following year. In collaboration with Acuity Brands, our team conceptualized and produced two unique videos utilizing live-action footage captured & composited in our studio, and incorporated 3D animations into the projects.