Over the last year, we worked with Evenlite to refresh their brand identity and create a refined visual system that brings clarity and consistency to a trusted brand with over 30 years of history. Our goal was to visually and verbally align their history, values, and personality, and elevate their presence in the industry.

During our audit phase, we discovered a brand foundation rooted in confidence, growth, and integrity, with an empathetic and forward-thinking personality. We established that Evenlite needed an evolution, not a complete change, as we saw their mission and vision remain true today, the same as they did before. Alongside our audit, we analyzed their industry competitors to better position their brand and uncover ways to elevate their presence. From there, our brand team rebuilt Evenlite’s brand standards, establishing:

• Color Palette, where we introduced slate blue and bold green to communicate safety and trust in a professional, modern way, along with accent colors for flexibility and contrast.
• Typography that balances approachability with precision, utilizing the new clean and geometric brand typeface, Poppins.
• Logo System that preserved the iconic “E” logo while refining its applications and creating secondary variations for added versatility.
• Brand Voice & Messaging for a new verbal identity built around the brand personality we worked with the Evenlite team to uncover.

With these new standards, we redesigned every touchpoint to bring consistency to the brand and enhance it for the audience. From specification sheets and business cards to the website and booth design, our design, web, and visualization teams worked together to unveil the new brand for LEDucation 2025. We launched the new branding a week before with a new website that utilized LEX Advanced Web to streamline communication and product information from Evenlite to their agents and customers. At LEDucation, the Evenlite team showcased the new branding in person with the new booth design and sales collateral to their agents and customers.

“The response to our rebrand at LEDucation was overwhelmingly positive,” said Adrian Pavitt, President at Evenlite. “Our sales agents and customers saw a modern identity that reflects where we’re headed—delivering innovative emergency lighting solutions—while staying true to our roots as a caregiver brand committed to protecting lives.”

Rebranding Evenlite wasn’t just about visual polish; it was about giving an established leader the tools to express who they’ve always been and where they’re heading. Clear brand guidelines and a new site utilizing LEX Advanced Web features are just some examples of these tools. We’re proud to have helped bring that to life, and even prouder to know that this new brand system is already delivering clarity and consistency to the people who rely on it.