In today’s lighting industry, a strong digital presence is essential for building meaningful relationships between manufacturers, agents, and specifiers.

Social media provides agencies with a platform to showcase their brand, feature manufacturers’ products, and highlight real-world applications. For CW Lighting, their approach has become an essential part of expanding their reach while keeping their workload light. This is achieved through a structured social media strategy, monthly campaigns, and ongoing blog and newsletter content.

Sourcing Content from Manufacturers

One of the biggest challenges lighting agencies face is finding time to maintain consistent, engaging social media content, especially when it involves gathering materials from multiple manufacturers. That’s where our social media service makes things easier. On CW Lighting’s behalf, we reach out directly to their manufacturers to source images, product updates, and marketing materials. This proactive approach ensures their content stays fresh and aligned with each manufacturer’s branding, without them needing to manage the process themselves.

Consistent, Branded Content

To ensure every post is cohesive and professional, we created a library of custom-branded social media templates for CW Lighting. These templates keep their feed consistent while allowing flexibility for different product types, announcements, and campaigns. These visuals reinforce their brand and the professionalism of the manufacturers they represent.

Monthly Campaigns That Drive Awareness and Engagement

Each month, CW Lighting focuses on a specific lighting category, from architectural pendants to outdoor solutions, through a dedicated social media campaign, helping audiences explore products within a broader theme. Every campaign is paired with a supporting blog post on CW Lighting’s website, which dives deeper into that month’s topic. These blogs not only provide valuable information for readers but also improve CW’s SEO and AEO, driving organic traffic to their website and helping new specifiers and designers discover their offerings.

To take each campaign even further, CW Lighting shares their monthly blogs through a LinkedIn newsletter. This allows them to connect directly with their professional audience, right where they’re already engaging. Subscribers also receive the newsletter in their email inbox, ensuring the content reaches them beyond LinkedIn.

Strengthening Relationships through Engagement

Beyond monthly campaigns, CW Lighting benefits from daily social media engagement handled entirely by our team. From liking, commenting, and sharing relevant industry content to responding to messages or comments on posts, this daily engagement builds relationships, encourages interaction, and keeps their brand top-of-mind.

A Simple, Hands-Off Approach for Busy Agencies

Our social media service is designed to make things easy for lighting agencies. We handle the details, from sourcing content and designing branded templates to managing posts and engagement, so your team can stay focused on what you do best.

If your agency is looking for a simple, strategic way to elevate your social media presence, our team can help you build a plan that fits your goals and brand.