Strategically revamping a product’s presence in the market requires more than just a simple relaunch—it demands a comprehensive approach that highlights its strengths and reestablishes its value. That was our mission with the Vista Pro Commercial 1050 Linear Floodlight series.

The 1050 Linear Series, known for its remarkable optical performance, robust durability, and versatile mounting options, had previously undergone a soft launch. However, it hadn’t received the attention it deserved in the market. Our goal was to change that—to create a campaign that reintroduced the product and solidified its position as a leading product in the outdoor lighting space.

Crafting a Multi-Platform Campaign

To achieve this, we designed a campaign that spanned multiple platforms, including social media, targeted email outreach, a redesigned web presence, and live webinar sessions. The campaign was a true team effort, involving our graphic designers, brand managers, social media coordinators, visualization team, and web designers, all working in unison to ensure every aspect of the relaunch was cohesive and impactful.

Given that this was a relaunch, our approach needed to be strategic. We focused on communicating the advanced features of the 1050 Linear Series in a way that would resonate with both new and existing customers. To visually capture the product’s standout qualities, we relied heavily on 3D renderings. These renderings allowed us to showcase the series’ key attributes—its superior optical performance and exceptional durability—in a dynamic and engaging manner.

Overcoming Challenges with Innovation

One of the challenges we faced was visually conveying the 1050 Linear Series’s unique features in a compelling way. Traditional photography could not do justice to the product’s intricacies, so we turned to 3D renderings. This approach enabled us to highlight the fixture’s performance and versatility in an informative and visually stunning way.

A Successful Relaunch

The outcome was a successful campaign that reintroduced the 1050 Linear Floodlight series and created significant buzz in the market. We effectively increased awareness and excitement around the product series through our coordinated efforts across social media, email marketing, web design, and webinar sessions. Vista Pro Commercial was thrilled with the results, and they’re eager to continue collaborating with us on future product launches.

The 1050 Linear Floodlight series is once again at the forefront of the market, and we’re proud to have played a key role in its resurgence.